Research Index
Browse original research, public data studies, and practical reports created to help American small businesses make better decisions.
21
Published Research Publications
1
In Development
13
Research Partners
Public
Data + Expert Insight + Transparent Methodology
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Risk & Preparedness
Research Partner: HD Pro Roofing
June 2026
NOAA recorded 158 severe weather events in Gwinnett County from 2015 through 2024, including 19 significant hail events and 139 damaging thunderstorm wind events. The report pairs that storm history with Census housing-age data to show why roof age, repeated storm exposure, and timely inspection matter.
Read StudyCommunity Health & Preparedness
Research Partner: Work Readiness Center
June 2026
Gwinnett County outperformed national CARES benchmarks on bystander CPR, public AED use, and overall survival to discharge in 2025, but the report identifies a remaining gap in CPR coverage and Utstein survival outcomes.
Read StudyLocal Market Intelligence
Research Partner: Veterans Junk Removal
June 2026
This report estimates the scale and economic contribution of Gwinnett County's veteran-owned business community, including confirmed employer firms, estimated total veteran firms, jobs supported, payroll, and national trends affecting veteran entrepreneurship.
Read StudyRisk & Preparedness
Research Partner: Water Pro Inc.
June 2026
This report explains why Gwinnett County water damage risk is often driven by internal home failures, not storms, and combines public data with Water Pro Inc.'s local field experience.
Read StudyHealthcare & Family Business Insight
Research Partner: One Family Pediatrics
June 2026
This guide organizes 10 common breastfeeding questions into a practical Q&A with Dr. Hiral Lavania, a board-certified pediatrician, IBCLC, and breastfeeding and lactation medicine specialist.
Read StudyHousing & Aging-in-Place
Research Partner: Simone Feldman Designs
June 2026
This report combines Census housing data, regional senior population projections, fall injury data, aging-in-place research, and expert commentary from Simone Feldman Designs to examine aging-in-place readiness across Gwinnett and Forsyth County.
Read StudyAutomotive Compliance & Consumer Preparedness
Research Partner: Freehome Service Center
June 2026
This report estimates annual emissions test failures across Forsyth and Cherokee County and explains why EVAP faults, OBD readiness monitors, catalytic converter risk, and check engine light timing matter for local drivers.
Read StudyLocal Market Intelligence
Research Partner: Make It Loud Digital Marketing
June 2026
This report analyzes 46,656 Google reviews across 60 North Atlanta businesses to identify recurring reputation patterns, category differences, and common improvement areas in local service markets.
Read StudyLocal Market Intelligence
Research Partner: Make It Loud Digital Marketing
July 2026
This study estimates the scale of website absence, Google Business Profile gaps, incomplete digital profiles, and AI-search visibility risk across Gwinnett, Forsyth, Cherokee, and Hall counties.
Read StudyCommunity Health & Preparedness
Research Partner: Work Readiness Center
July 2026
This study examines Georgia House Bill 874's expanded school CPR and AED requirements and estimates the scale of AED obligations, twice-annual staff practice events, and student CPR instruction across four North Atlanta counties.
Read StudyCommunity Health & Preparedness
Research Partner: Work Readiness Center
July 2026
This study estimates the annual Basic Life Support recertification need among healthcare workers in Gwinnett County, the North Atlanta corridor, and the Atlanta-Sandy Springs-Alpharetta MSA.
Read StudyHousing & Renovation Economics
Research Partner: Simone Feldman Designs
June 2026
This study explains why North Atlanta kitchen and bathroom renovation budgets often run over target and translates national renovation cost benchmarks into locally calibrated planning guidance for Roswell, Alpharetta, Milton, and Sandy Springs homeowners.
Read StudyLocal Market Intelligence
Research Partner: Veterans Junk Removal
July 2026
This report estimates that roughly 40,300 Gwinnett County households rent self-storage units and collectively spend about $61.9 million per year, while industry and cleanout data suggest many renters rarely visit units or reassess the value of what they store.
Read StudyRoofing & Property Risk
Research Partner: Judson Roofing
July 2026
This study estimates that roughly 28,800 Fayette County homes, or about 60% of the county's housing stock, are at or past the documented asphalt shingle roof replacement window because much of the county's residential buildout occurred between 1975 and 2005.
Read StudyLocal Market Intelligence
Research Partner: Make It Loud Digital Marketing
July 2026
This study finds that 87% of North Atlanta consumers read online reviews before choosing a local business, while rising minimum standards for review count and star rating are making reviews a primary filter for local purchase decisions.
Read StudyHousing & Property Risk
Research Partner: Local Garage Door Specialist
August 2026
This report estimates that approximately 218,000 residential garage doors in Gwinnett County are at or approaching their documented replacement window, while national remodeling data identifies garage door replacement as the highest-return home improvement project in the 2025 Cost vs. Value Report.
Read StudyRoofing & Storm Risk
Research Partner: Judson Roofing
August 2026
This report documents overlapping severe weather exposure across South Atlanta communities, including the March 26, 2021 EF-4 tornado, Hurricane Helene in September 2024, aging roof stock, and insurance-claim timing concerns for affected homeowners.
Read StudyHealthcare & Family Business Insight
Research Partner: One Family Pediatrics
June 2026
This report documents rising recreational screen time among children and teens, links high screen use to elevated anxiety, depression, and reduced physical activity, and applies those findings to North Atlanta's estimated 615,000 children.
Read StudyConsumer Health & Personal Care
Research Partner: Elite 360 Life
June 2026
This study estimates lifetime temporary hair removal costs for women in Gwinnett and Forsyth County and compares those modeled ranges with one-time permanent electrolysis cost estimates.
Read StudyEnergy & Consumer Infrastructure
Research Partner: Car Charger Specialists
June 2026
This study compares home EV charging rates, public Level 2 pricing, DC fast charging costs, installation ranges, rebates, and expert installation context for North Georgia EV drivers.
Read StudyAutomotive Compliance & Consumer Preparedness
Research Partner: Freehome Service Center
June 2026
This study estimates the financial exposure created when Forsyth County drivers delay recommended maintenance and compares proactive service costs with reactive repair scenarios.
Read StudyConsumer Behavior
Research Partner: Condor Tours & Travel
Coming Soon
This in-development study will examine travel planning and group tour trends after expert responses are received.
Preview StudyLibrary Guide
The Research Library is designed for business owners, journalists, industry professionals, and researchers looking for clear, source-backed insight. Each published study includes a summary, research metadata, methodology notes, limitations, source documentation, resource availability, and citation guidance.
Research Intake
We are continually evaluating new research topics that matter to American small businesses. If there is a market, industry, risk, or customer behavior question you believe deserves deeper analysis, we would like to hear it.
