Independent public data research
Original research, public data analysis, and practical insight for America's small businesses.
ASBRC turns trusted sources into clear publications with documented methodology, limitations, and citations.
Launch Collection
Published studies from the current research collection.
Research Center Launch Collection
Published research from ASBRC's launch collection, built from public data, documented sources, and subject-matter review where applicable.
This report documents rising recreational screen time among children and teens, links high screen use to elevated anxiety, depression, and reduced physical activity, and applies those findings to North Atlanta's estimated 615,000 children.
Research Partner: One Family Pediatrics
Published June 2026
This report documents overlapping severe weather exposure across South Atlanta communities, including the March 26, 2021 EF-4 tornado, Hurricane Helene in September 2024, aging roof stock, and insurance-claim timing concerns for affected homeowners.
Research Partner: Judson Roofing
Published August 2026
This report estimates that approximately 218,000 residential garage doors in Gwinnett County are at or approaching their documented replacement window, while national remodeling data identifies garage door replacement as the highest-return home improvement project in the 2025 Cost vs. Value Report.
Research Partner: Local Garage Door Specialist
Published August 2026
This study finds that 87% of North Atlanta consumers read online reviews before choosing a local business, while rising minimum standards for review count and star rating are making reviews a primary filter for local purchase decisions.
Research Partner: Make It Loud Digital Marketing
Published July 2026
This study estimates that roughly 28,800 Fayette County homes, or about 60% of the county's housing stock, are at or past the documented asphalt shingle roof replacement window because much of the county's residential buildout occurred between 1975 and 2005.
Research Partner: Judson Roofing
Published July 2026
This report estimates that roughly 40,300 Gwinnett County households rent self-storage units and collectively spend about $61.9 million per year, while industry and cleanout data suggest many renters rarely visit units or reassess the value of what they store.
Research Partner: Veterans Junk Removal
Published July 2026
This study estimates the annual Basic Life Support recertification need among healthcare workers in Gwinnett County, the North Atlanta corridor, and the Atlanta-Sandy Springs-Alpharetta MSA.
Research Partner: Work Readiness Center
Published July 2026
This study examines Georgia House Bill 874's expanded school CPR and AED requirements and estimates the scale of AED obligations, twice-annual staff practice events, and student CPR instruction across four North Atlanta counties.
Research Partner: Work Readiness Center
Published July 2026
This study estimates the scale of website absence, Google Business Profile gaps, incomplete digital profiles, and AI-search visibility risk across Gwinnett, Forsyth, Cherokee, and Hall counties.
Research Partner: Make It Loud Digital Marketing
Published July 2026
This study explains why North Atlanta kitchen and bathroom renovation budgets often run over target and translates national renovation cost benchmarks into locally calibrated planning guidance for Roswell, Alpharetta, Milton, and Sandy Springs homeowners.
Research Partner: Simone Feldman Designs
Published June 2026
This study estimates the financial exposure created when Forsyth County drivers delay recommended maintenance and compares proactive service costs with reactive repair scenarios.
Research Partner: Freehome Service Center
Published June 2026
This study compares home EV charging rates, public Level 2 pricing, DC fast charging costs, installation ranges, rebates, and expert installation context for North Georgia EV drivers.
Research Partner: Car Charger Specialists
Published June 2026
This study estimates lifetime temporary hair removal costs for women in Gwinnett and Forsyth County and compares those modeled ranges with one-time permanent electrolysis cost estimates.
Research Partner: Elite 360 Life
Published June 2026
This report analyzes 46,656 Google reviews across 60 North Atlanta businesses to identify recurring reputation patterns, category differences, and common improvement areas in local service markets.
Research Partner: Make It Loud Digital Marketing
Published June 2026
This report estimates annual emissions test failures across Forsyth and Cherokee County and explains why EVAP faults, OBD readiness monitors, catalytic converter risk, and check engine light timing matter for local drivers.
Research Partner: Freehome Service Center
Published June 2026
This report combines Census housing data, regional senior population projections, fall injury data, aging-in-place research, and expert commentary from Simone Feldman Designs to examine aging-in-place readiness across Gwinnett and Forsyth County.
Research Partner: Simone Feldman Designs
Published June 2026
This guide organizes 10 common breastfeeding questions into a practical Q&A with Dr. Hiral Lavania, a board-certified pediatrician, IBCLC, and breastfeeding and lactation medicine specialist.
Research Partner: One Family Pediatrics
Published June 2026
This report explains why Gwinnett County water damage risk is often driven by internal home failures, not storms, and combines public data with Water Pro Inc.'s local field experience.
Research Partner: Water Pro Inc.
Published June 2026
This report estimates the scale and economic contribution of Gwinnett County's veteran-owned business community, including confirmed employer firms, estimated total veteran firms, jobs supported, payroll, and national trends affecting veteran entrepreneurship.
Research Partner: Veterans Junk Removal
Published June 2026
Gwinnett County outperformed national CARES benchmarks on bystander CPR, public AED use, and overall survival to discharge in 2025, but the report identifies a remaining gap in CPR coverage and Utstein survival outcomes.
Research Partner: Work Readiness Center
Published June 2026
NOAA recorded 158 severe weather events in Gwinnett County from 2015 through 2024, including 19 significant hail events and 139 damaging thunderstorm wind events. The report pairs that storm history with Census housing-age data to show why roof age, repeated storm exposure, and timely inspection matter.
Research Partner: HD Pro Roofing
Published June 2026
Source documentation
Our research is built on publicly available data, government sources, industry reports, and expert insight.
FEMA
NOAA
CDC
U.S. Census Bureau
SBA
Federal Reserve
CARES Registry
NIH
AARP
Atlanta Regional Commission
Harvard JCHS
FDA
BLS
DOE AFDC
EPA FuelEconomy.gov
IRS
NRCA
IICRC
Insurance Information Institute
BrightLocal
Whitespark
SOCi
DASMA
Zonda
CPSC
Georgia Office of Insurance
Common Sense Media
Pew Research Center
National Survey of Children's Health
Publication trust
Every publication follows a transparent methodology and includes documented sources, limitations, and citations.
✓ Public Data
✓ Transparent Methodology
✓ Sources Cited
✓ Limitations Disclosed
✓ Expert Review Where Applicable
Launch collection
Our launch collection reflects a growing library of practical research for American small businesses and the communities they serve.
Public Safety
Roofing & Storm Risk
Water Damage
Veteran-Owned Businesses
Pediatric Health
Aging-in-Place Design
Vehicle Emissions & Repair
Review Sentiment & Reputation
Personal Care & Consumer Cost
EV Charging & Energy Costs
Kitchen & Bath Renovation Costs
Self-Storage Costs
Roof Replacement Timing
Review Economy & Local SEO
Garage Door Replacement Timing
Storm Damage & Roof Claims
Children's Screen Time & Health
Newsletter
Get new studies, data insights, and practical research summaries for American small businesses.
